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commercial strategy, comparables, producing tools -

When putting together pitch materials for financing, one of the key things to include is a list of “comparables.” That is: five to 10 fairly recent (within the last decade or so) films that share common elements. When determining comparables, you’re looking at genre, sub-genre, paradigm, tone, level of name talent (that is, how big the movie stars in the movie are), the target audience, the budget level, and most importantly how the films did financially speaking. It’s important to note if the films were released primarily via streaming, if they did most of their business domestically, and/or how well...

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