Hallmark RSS

There are holiday movies, and there are Christmas movies. By way of example, there is a type of romcom or romadrama that can be called “the Hallmark movie.” (Though now it’s more accurate to call them the “Hallmark-style movie,” as other companies have seen the value of these films and are replicating the style). The Hallmark-style movie plays by a very specific formula. Very often, they take place around Christmas; often enough that we can lump these under the broader umbrella of “Christmas movies.” Consider how tough it has become to a) sell a spec script; b) get a movie...