BACK TO THE FUTURE RSS

The definition of “high-concept” is nebulous. But it can often be described as a logline with which you get the idea at the pitch. For example, you have a sci-fi comedy about a guy who goes back through time and meets his mother; she’s way more into him than his actual dad, so our protagonist has to find a way for his parents to fall in love so he can exist. This is a huge high-concept, and the pitch is right there in the title: BACK TO THE FUTURE. High-concept is indestructible. Various writers can take various takes, and the...

The title is vital. It is the first point of contact between the script and the reader, and between the movie and the audience. When the audience comes to the theater and they look at the one-sheets and the marquee, the title is both the hook and the handle by which they shall make their ultimate decision: Which of these movies will they see? So let’s talk about titles. A good title accomplishes several tasks within just a word or few. The first task is to reflect the genre. We want to tell the audience what kind of experience they...