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Decoding "Writing For The Market"
The term “writing for the market” can be a confusing. Advice on this ranges from complete avoidance to slavish devotion. The most effective strategy to write for the market lands somewhere in the middle. Should writers chase trends? No. Vampire movies were a trend, zombie movies were a trend, and trends come and go. Writers should write material they feel passionately about, period. But, within that, there are some smart ways to adjust your material so it fits into one defined market. At ScriptArsenal, we often come across scripts that straddle two markets in an incompatible fashion. For example, a...
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