THE EMPIRE STRIKES BACK RSS

Last week, we talked about the elements that make for a strong denouement. Now let’s get super laser specific and discuss the kind of denouement that best helps a project shape itself toward a potential franchise. To clarify: “franchise” is the term the industry uses for an intellectual property (including a film) that can be taken to other projects beyond itself: more films (sequels, prequels, remakes, etc.), TV series, video games, novels and graphic novels, and so on. The current industry is strongly focused on projects that have franchise potential. This is because a movie by itself represents a massive...