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BACK TO THE FUTURE, big idea, BRIDESMADS, CANDYMAN, genre, GREEN ROOM, HALLOWEEN, JOHN WICK, PARANORMAL ACTIVITY, SAW, sub-genre, TAKEN, THE 40-YEAR-OLD VIRGIN, THE MATRIX, title -

The title is vital. It is the first point of contact between the script and the reader, and between the movie and the audience. When the audience comes to the theater and they look at the one-sheets and the marquee, the title is both the hook and the handle by which they shall make their ultimate decision: Which of these movies will they see? So let’s talk about titles. A good title accomplishes several tasks within just a word or few. The first task is to reflect the genre. We want to tell the audience what kind of experience they...

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